Pricing

Pricing built around your practice.

Every practice is different. Book a free demo and we'll walk you through the platform and show you pricing for your practice.

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Plans being finalised

See what's included on a demo

We're finalising our plans. Book a free demo and we'll show you the right fit for your practice.

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Foundation

Starter

Front desk, patient journey and team control.

For 1–5 surgery practices losing money to missed calls, scattered leads and manual chase — without ripping out Dentally.

Revealed at launch

2,000 AI Points / mo · 12-month minimum · per site, up to 5 surgeries

Founders lock launch pricing for life and pay £0 onboarding.

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Patient Journey

Online booking handoff
Digital forms & consent
In-clinic payment links / payment capture
Branded patient hub Lite (view appointments, forms, payments)
Recalls & reminders
Basic gap-fill workflows
Secure photo library

Practice Control

Owner KPI cockpit
Team rota
HR records
Payroll exports
Tasks & SOPs
CQC policy pack
Risk register
Basic audit trail (who, what, when · 12-month retention)

AI Layer

Unified inbox — email, WhatsApp, Instagram, Facebook
AI lead classification
Basic automations (rule-based)
Global search

Patient marketing essentials

Reviews engine + Google review routing
Patient broadcasts / basic email campaigns
15,000 transactional + 35,000 marketing emails / mo (fair-use)

Integrations & success

One PMS connector included where available
Dentally first; SOE / EXACT and R4-style connectors planned
Pooled customer success
2,000 dentorb AI Points / month
Live AI Points wallet — see burn rate weekly

Membership Plans · Lite

Plan admin, DD via GoCardless, entitlement ledger, branded patient portal — £0.95/patient/mo
Bulk Simple Switch from Denplan / Practice Plan / DPAS / PPD in ~60 days

Core

Generate and convert more private demand.

For private (or mixed) practices whose website doesn't convert. Includes the AI-powered dentorb website as the conversion engine — natively wired to your inbox, booking, attribution and treatment funnels.

Revealed at launch

5,000 AI Points / mo · 12-month minimum · per site, up to 5 surgeries

Founders lock launch pricing for life and pay £0 onboarding.

Requires the AI-powered website

Built during onboarding. It's what makes the lead forms, web chat, booking widget, treatment funnels and source-to-revenue attribution actually work as one system. See website builds.

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Everything in Starter

All Patient Journey, Practice Control and AI Layer essentials, plus:

Growth platform

AI-powered website built during onboardingComing soon
AI web chat & booking widget trained on services
Treatment landing pagesComing soon
Intelligent lead forms with branching logic
AI content creator in the practice's brand voiceComing soon
Segmented patient reactivation

Reporting

Source → lead → booking attribution
Booking → revenue attribution where data is available
Conversion reporting by treatment, source and team member
Review and reputation reporting
AI Reporting AssistantComing soon

Success

Quarterly owner growth review
Dedicated CSM
5,000 dentorb AI Points / month
Branded patient hub Full (+ treatment plans, document vault, recall self-serve, family accounts)

Membership Plans · Pro

Lite admin + AI Usage Flagging (80% / 100% / over-limit alerts)
AI Lapse-Risk Score — predicts cancellations 60 days out
Reactivation Pulse — AI win-back at 30 / 60 / 90 days
Plan-specific landing pages built into your AI-native website

Strategist-led

Growth

Treatment uptake, reactivation and conversion at scale.

For private-heavy and ambitious mixed practices focused on treatment uptake and reactivation — ops, marketing, conversion and TCO working as one.

Revealed at launch

12,000 AI Points / mo · 12-month minimum · per site, up to 5 surgeries

Founders lock launch pricing for life and pay £0 onboarding.

Why +£600 vs Growth Engine? Dentorb AI + WhatsApp Assistant + TCO Copilot + treatment funnels + monthly owner review + 7,000 extra AI Points.

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Everything in Core

All growth platform, reporting and success features, plus:

AI Layer — conversion

AI WhatsApp Assistant
WhatsApp Business API setup support
AI TCO Copilot — supports follow-up, next-best-action prompts, finance conversations and patient education based on clinician-approved optionsComing soon
Treatment interest funnels
Finance and affordability prompts

Growth — conversion

Treatment-based reactivation by last visit, value and treatment interest
Private conversion workflows for mixed NHS / private practices

Dentorb AI (coming at launch)

Dentorb AI — does the manager's work for you (coming at launch)
4 monthly profit-leak deep dives included (further runs metered against Points)
Chair utilisation reporting
Associate profitability reporting
Treatment margin views where data is available
Debtor and outstanding balance visibility
Cashflow signals · forecasting · profit leak alerts
Advanced conversion reporting by treatment value

Success

Monthly owner growth review
90-day growth roadmap
Dedicated success support
12,000 dentorb AI Points / month + Bring-your-own LLM key option
Advanced audit trail (who/what/when, 7-year retention, signed export)

Membership Plans · + Conversion Engine

Pro + Self-pay → Plan Coach at check-out (one-line ROI prompt)
Plan Mix Optimiser inside AI CFO (1 deep-dive / month included)
First 250 plan patients free · Simple Switch onboarding fee waived

Swipe to compare plans

All plans are designed for practices up to 5 surgeries. Larger sites can add extra surgery capacity — see Extra Surgeries below. PMS connector availability depends on current integration support — Dentally is prioritised first; SOE / EXACT and R4-style connectors are planned.

Live In buildComing soonshipping ETA shown on roadmapAlphadesign-partner only

Why a 12-month minimum?

dentorb is your operating layer — not swappable software.

Onboarding is a 30–60 day install

PMS data migration, brand-voice training, AI-website build (Growth+), team enablement and 30-day hypercare. Real work, not a sign-up form.

Same minimum your PMS already runs on

Dentally, SOE / EXACT and R4-style systems all sit on 12-month terms. We're matching the standard you already accept — not adding new commitment risk.

Cancel-for-cause anytime

Material breach, SLA misses, security incidents and similar exits are protected in the Customer Terms. The minimum locks intent, not your hands.

Prefer 24 or 36 months? Save 10% or 20% on the monthly — and 36-month plans pair with the founder-cohort lifetime price lock. See Customer Terms for the full picture.

Stack savings calculator

How much does your current stack actually cost a year?

Most UK practices run 5–7 disconnected tools around their PMS — and lose 1–2 hours per person per day jumping between them. Tick what you pay for today, set your team size, and see your annual saving against one dentorb subscription on our cheapest annual rate (the 36-month Foundation Partner term).

Your apps today

Hours lost juggling 5+ apps always on

Context-switching, double-entry, app-hopping. Costed at £18/hr fully-loaded over 240 working days/yr.

Staff using softwareHours/day lost each

£1,620/mo

Prices shown are top-end UK list rates (Nov 2025) from each vendor's published page or market band — what most growing private practices end up paying once on real plans rather than entry tiers. Override any £ to match your invoices. Membership row assumes ~600 plan patients at premium Denplan-style admin (~£4.00/patient/mo) — adjust to your patient count. Time-lost row uses £18/hr fully-loaded admin/nurse cost over 240 working days; adjust staff and hours/day to your practice.

Services

Need it done for you?

Managed services live alongside the platform — different team, different unit economics. Pick what you need and we'll quote on your practice.

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AI-Native Website SEO & AEO Meta Ads Google Ads Social Media Management Content Creation Video / VSL Production Photography on-site Brand & Design

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