The dental alternative to HubSpot
A great CRM. Just not a dental one.
HubSpot is one of the world's leading CRMs for sales and marketing teams. But a dental practice isn't a sales team. Dentorb gives you the leads, inbox and campaigns you'd use HubSpot for, built around patients, treatments and recalls, plus everything else that runs the practice.
Free demo.
No obligation.
Leads pipeline
October · 34 open leads
New
Tom Ellis
Invisalign · Google ads
£4,200TE
Leah Cole
Whitening · Instagram
£450LC
Contacted
Ravi Patel
Implant · website
£2,800RP
Consult booked
Nadia Farah
Veneers · referral
£6,000NF
Ben Ford
Invisalign · Meta
£3,900BF
Won
Hannah Reid
Composite bonding
£1,800HR
Built for UK dental practices · 10 areas, one login
Dentorb vs HubSpot
General-purpose CRM & marketing. Dentorb is one system built around how a dental practice actually runs.
HubSpot
- Automated patient recalls: build your own workflows
- No before/after photos tagged by treatment
- No ready-made dental flows (recalls, gap-fill, upsell)
- Google Business Profile and reviews: not confirmed
- No rota, leave and overtime
- Every area of a UK dental practice in one login: people, compliance, finance, CPD, stock, growth and front desk
- CQC-ready records: audited messaging, signed-off meetings and dated compliance checks
- Self-service My Portal for every nurse, clinician and manager
- Growth tools built in: leads pipeline, recalls, email/SMS and unified inbox
- Dentorb AI coming at launch to prepare the work for your manager
Answers
Frequently asked questions
Do we have to leave our current practice management system?
No. dentorb is designed to work alongside your PMS — Dentally first, with SOE/EXACT and R4 on the roadmap. We replace the tools around the PMS (front desk, growth, comms, team ops, reporting), not the clinical record itself.
Where is HubSpot stronger than Dentorb?
HubSpot has a huge integration marketplace, deep sales reporting and a mature website and content platform. For a business with a dedicated sales team, it's excellent.
Why is HubSpot hard for dental practices?
Everything dental has to be built by hand: treatment pipelines, recall workflows and patient fields. It also does nothing for rota, compliance, CPD or pay, so you still need several other tools. Prices are per seat and rise quickly on the tiers with automation.
Compare
Why dental practices choose Dentorb over HubSpot
The head-to-head first, then every feature across the whole Dentorb platform.
| HubSpot | ||
|---|---|---|
| Head-to-head · Leads & front desk | ||
Leads pipeline | ||
Shared inbox | ||
Pipeline stages for dental treatments | Ready-made | Build your own |
Automated patient recalls | Build your own workflows | |
Before/after photos tagged by treatment | ||
| Head-to-head · Marketing | ||
Email campaigns and automation | ||
Ready-made dental flows (recalls, gap-fill, upsell) | ||
Ad tracking for Google and Meta | ||
Website builder | Add-on (built by us) | |
Google Business Profile and reviews | Not confirmed | |
| Head-to-head · Running the practice | ||
Rota, leave and overtime | ||
CQC staff and practice compliance | ||
CPD Suite (100+ hours) | ||
Staff and dentist pay | ||
Membership plans and debt chasing | ||
Stock and equipment | ||
| Head-to-head · Fit & cost | ||
Designed for UK dentistry | ||
Size of integration marketplace HubSpot is strong here | Growing | Very large |
Pricing model HubSpot Sales Hub Pro lists $90/seat/month (annual) + $1,500 onboarding | Per practice | Per seat, plus onboarding fees on higher tiers |
| People | ||
Rota, leave & overtime Plan shifts, approve leave, track overtime | Not confirmed | |
My Portal Self-service hub for every staff member | Not confirmed | |
To-do & tasks Assign tasks that land in each person's portal | Not confirmed | |
Compliant messenger Audited team messaging built for CQC | Not confirmed | |
| Meetings & Culture | ||
Meetings & 1:1s Recorded, summarised and e-signed | Not confirmed | |
Anonymous Voice Let staff raise things safely | Not confirmed | |
Leaderboards & KPIs Monthly team rankings that celebrate progress | Not confirmed | |
| Compliance | ||
Staff compliance & training Mandatory training and documents tracked | Not confirmed | |
Practice compliance Policies, audits and checks in one place | Not confirmed | |
Compliance news Latest CQC and GDC updates | Not confirmed | |
| Finance | ||
Pay engine Staff payroll and dentist pay, calculated | Not confirmed | |
Debt chasing See and recover outstanding balances | Not confirmed | |
Membership plans Run your own practice plans | Not confirmed | |
| CPD Suite | ||
CPD Learning Centre 100+ hours of CPD for all staff | Not confirmed | |
PDP assigning & tracking Personal development plans for every clinician | Not confirmed | |
Mandatory training by role Courses for nurses, dentists and managers | Not confirmed | |
Self-service learning Staff learn and log CPD themselves | Not confirmed | |
| Cloud Files | ||
Files & before/afters Tagged TCO photos by treatment | Not confirmed | |
| Stock & Equipment | ||
Inventory & equipment Stock, equipment, who has what | Not confirmed | |
| Growth | ||
Organic growth Google profile, SEO, reviews, social, content | Not confirmed | |
Paid ads Google and Meta ads performance | Not confirmed | |
Email & SMS marketing Campaigns, automations and recalls | ||
| Front Desk | ||
Unified inbox Calls, email, WhatsApp, chat in one place | ||
Leads pipeline Turn enquiries into booked patients | ||
Recalls Automated recall workflow | Not confirmed | |
| Dentorb AI | ||
HubSpot column based on publicly available information. "Not confirmed" means we couldn't verify it from HubSpot's own materials. Spotted something wrong? Let us know.
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Dentorb vs HubSpot